The current events and news flashes around some established companies and their brands, posses questions on how information in social networks can positively or negatively influence a brand image. The question is, does a social network create enough emotional interaction with a brand to influence consumers buying process.
Brand associations
The common theory on brand management is that by building brand associations the consumer can construct a favourable brand image that will lead to a positive attitude which can help in the buying decisions. Continue reading
Reflections 